Preparing for a new Logo or
Logo Redesign
Are you in need of a new business logo? Are your company considering a logo redesign? It’s amazing how little most people know about their business and competitors, or given thoughts to their logo creation.
A logo is usually the first representation of you business or company. First impression is critical. "You never get a second chance to make a first impression." Will Rodgers. Research and plan your logo. A logo design must be unique. Analyze the belief, history, philosophy, values and vision of your business or company.
Also give consideration to a slogan. Create a short, catchy phase that expresses your business character, value and philosophy. Make sure that the slogan is one of a kind.
If you’re hiring a logo designer, they’ll love the information that you can provide. The designer will have a better understanding of about you business, and competitors. It will help tremendously in the designing of your logo. And, if you have the ability to create your own logo, what better way to start - complete a proper research.
Search magazines, news papers and the yellow pages. Clip out logos that appeal to you. Try to find out why they work and what attracts you to them. Save the clippings in a folder that you can browse over during the course of the development stages.
What is a Logo?
A logo is short for logotype. It is a graphic design element, artwork, abbreviation, illustration, lettering style, symbol, mark, word, or any combination of the previous that can be registered by a business/company for identification. A registered logo is also known as a trademark logo.
Here are some questions you must know the answer to before you make the first step towards your new logo or logo redesign:
Know your business:
- Why are you in business?
- What do you wish to achieve?
- What makes your product or service unique?
- How are your product or service different?
- Who are your customers?
- What is their age group?
- Do you dare to be different?
Know your competitors:
- Who are your competitors?
- How long have they been in business?
- What do they offer?
- What are their logo colors?
- Does the business have a slogan?
- What are their strong and weak points?
And of course, you can think of more business points to consider...
Your logo or trademark logo is used to identify and distinguish the goods or services of one company from goods or services of another. It must stand out in the marketplace, evoke an emotion and backed by excellent product or service in order to be remembered and recognized by the public.
Page Top
|
