A logo is normally referred to as a logotype or logo design. A design logo is a graphic component of a brand name or trademark, which is consisted of color, font, space and shape. The logo components are positioned in a distinct, one of a kind, but recognized and readable design.
Logo slogan / Tageline Logo Design Registration The use of logos
Vector vs Raster Design
A great design logo can be reduced to a ¼ inch in one color, to fit on the side of a regular pencil or pen and still be recognized. The best logo designs are produced in vector base software, rather than, raster base software. Adobe Illustration CS2 and Macromedia FreeHand are vector softwares. Adobe PhotoShop and Corel Paint Shop Pro are raster softwares.
Vector images can be enlarged or reduced to many sizes and still retain their sharpness.
Raster images can be reduced but never enlarged beyond the size that they are designed for without turning muddy, distorted or pixilated.
It is wise to create you raster images 20 - 30% (percent) larger than the desired size. Reducing the raster image to 70 - 80% defines your image.
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Vector image at 100%. |
Vector image at 400% remains sharp. |
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Raster image at 100%. |
Raster image at 400% turns muddy
and distorting. |
There are three basic logo types:
- sign or icon,
- abbreviated text or name text,
- combination of text and icon.
Design logos in the same industry should differ from each other, in order to avoid confusion among corporate companies, businesses, events, organizations, products or services. True logotypes should not be confused with symbols. Emblems, flags and coat of arms are symbols not to be mistaken for logos.
Logo slogans / Tagline
You will notice logos with slogans as apart of their interface. A brand slogan, also called a tagline is used to enhance the business identity of the brand name. Note, an advertising promotion slogan can change often, but a brand or trademark slogan remains the same for a long period.
Examples of popular brand slogans:
- Amazon.com: “And you’re done.”
- Cingular: “Raising the bar.”
- KFC: “We do chicken right!”
- PETCO: “Where the pets go.”
- Verizon: “We never stop working for you.”
Logo Design Registration
A logo design is an important element, it is use to sensitize consumers, other businesses, and the general public, to the extent that it function as a trademark logo. Through registration, businesses protect their trademark or logo brand by law from being used or stolen by dishonest third parties. Owners have the right to sell their trademarks if so desired.
The use of logos
Logos are used for more than letterheads, business cards, brochures, forms, signage and billboards; they are also used on promotional products like caps, pens, bags, drink wares, mugs, mouse pads, key chains, stickers, badges and much more, including clothing. What better way to advertise your company’s logo design, slogan, product or service, than providing your staff members with promotional logo shirts or custom printed t-shirts?
There is also the corporate logo shirt for corporate companies, for times when you don’t need to wear a suit and tie, but still need that professional presents. When employees wear your promotional embroidered shirts and embroidered caps with your company’s trademark logo or business logo on them, your company will be recognized and remembered by the general public.
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